Key Responsibilities • Franchise and Theatrical Marketing: • Campaign Planning: • Play a key role in integrated marketing campaigns with full consideration of brand impact, local relevancy, cross-LOB synergy, cost efficiency and innovation, under supervision of senior marketing manager. • Support senior manager to develop long term franchise growth plans. • Creative and asset development: • Liaise with agencies/vendors/creative and production teams to develop detailed creative assets to support theatrical and franchise campaigns. • Day-to-day management and coordination with agencies and vendors on project basis to ensure timely and satisfactory delivery of work. • Adapt global theatrical and franchise marketing assets with a perfect balance of brand authenticity and local relevancy. • Publicity and Events: • Offline consumer event planning (mall exhibits, talent tours, media screenings, etc.) with a focus of IP value maximization and highest possible quality in experience delivery. • Support celebrity engagement projects and creative content development. • Develop / adapt press and social media materials that are effective, timely and efficient for our campaigns. • Support content showcase events targeting business partners and internal casts. • Trade Marketing: • Collaborate with studio trade marketing and sales team to strategize exhibitor relationships and implement themed in-theater activations, including but not limited to trade events, consumer screening events and loyalty programs. • Corporate Brand Management • Deliver brand training for internal cast members in greater China markets. • Adapt brand training materials to best fit market / business unit requirements, based on latest global assets guidelines, local best practices, and business team requirement. • Review and guide cross line of business marketing and product executions to make sure all executions meet Disney brand management regulations. • Work with regional research team on regular brand tracking studies and be the “GO TO” person when xLOB partners need brand data for business planning purposes. • Budget Management: • Keep tracking and assist to manage franchise and theatrical campaign budget. Working Relationships • Internal • All Business Units (DCP, STORE, CONTENT SALES, SHDR) • Other corporate functions (Corporate Communications, Corporate Alliance, Research) • Burbank based Marketing Teams • Global corporate brand management team • Regional marketing team • External: • Agencies: advertising, media, digital, social, video production, print/production, graphic design, etc. • Celebrity agents • Promotion / Co-marketing partners Requirements Education: • Bachelor’s degree in a national university, local or foreign. Marketing/Advertising Management degree a plus. Experience: • Minimum 5 years’ work experience in Marketing for multi-national company, 4A ad agency or entertainment related company • Good track record working on successful brand / product campaign with satisfying return on investment. A big edge will be given to candidate with deep involvement / key role in a digital focused, partnership marketing campaign (partnership with IP, digital platform, local pop programs, etc) Core Skills: • An organized, self-motivated manager with an eye for details who can successfully execute multiple initiatives, run multiple tasks simultaneously and drive results for the project. The candidate must be a team player, a cheer leader, and is able to work with internal and external partners seamlessly. He/she is expected to possess the following qualities: • Strong business and brand sense plus a consumer first mindset. • Strong planning and execution skills; experience in handling, planning, and overseeing the execution of marketing and communication materials. • Communication skills: persuasive, passionate, and effective skills in getting point across written and spoken forms. • Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively. • Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment. • Professionalism and integrity, a team player who can perform well under pressure. • Genuine passion for Disney, film and entertainment industry and marketing field work: candidate must be willing to roll up his/her sleeves and go above and beyond the call of duty when the job calls for it. • Fluent spoken and written English and Mandarin. • Well developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)