职责 1. Responsible for Frodio's brand positioning, brand strategy development, and implementation; 2. Develop visual design plans for Frodio, including but not limited to design strategy planning and creative visual planning for large-scale brand marketing activities, event marketing, social marketing, and daily communication; 3. Based on brand tone and positioning, responsible for brand visual design work mainly includes: VI system upgrade, website visual (mainly in pictures), marketing material visual (mainly in pictures and videos), product visual (mainly in pictures), packaging visual (product physical packaging, etc.); 资历 1. Experience in building 0-1 brands; 2. Proficient in visual and creative marketing in brand operations; 3. New consumer goods, young brands 4. Familiar with localized brands and having a foreign background (studying, researching, or living abroad are all acceptable) 5. Strong brand sense, strong communication and collaboration skills, high market sensitivity 6. Capable of practical implementation and growing together with the team.